Flagship showroom of Performance Motors is now certified as a “BMW Retail.Next Lighthouse” by BMW Group
The Performance Motors Limited (PML) showroom at 303 Alexandra Road is the first BMW dealership in Singapore and the third in Southeast Asia to be officially recognised for its next-gen BMW retail concept.
Excellence in design, digital innovation and customer experience would qualify an authorised BMW dealership to earn the “BMW Retail.Next Lighthouse” accolade from the German automaker. The idea is to make buying/owning a BMW even more satisfying, anywhere in the world.
PML is currently the only BMW dealership in Singapore and just the third in Southeast Asia (after Malaysia and Thailand) to receive this important yet uncommon certification.
Spanning over 100,000 square feet after a transformative renovation, the newly-minted milestone PML showroom is designed and optimised to provide a premium experience across the whole customer journey - from initial homework to the delivery of the new BMW vehicle, plus the ownership considerations and relevant lifestyle aspects which are part of the entire motoring package.
Digitisation is a core component of BMW’s Retail.Next concept. PML delivers accordingly with its secure online tools and robust tech-enabled processes. These include the Sime Motors Singapore app OneGo, automated number-plate tracking, contactless key-drop lockers, and even facial recognition of priority customers for Performance Lounge access.
Good food also powers the PML customer experience. Culinary indulgences at the cafe bar counter, curated breakfasts which are thoughtfully bundled with service appointments, complimentary refreshments, and afternoon snacks help to keep PML customers or visitors fuelled up.
Lawrence Tan, managing director of PML (second from the right in the main picture), said: “Our vision is to have a ‘living’ showroom that is constantly evolving to offer new experiences for our customers. It is a lifestyle hub for the BMW community to come, enjoy and experience the brand in a meaningful way.”
Lars Nielsen, managing director of BMW Group Asia (first from the left in the main picture), said: “Performance Motors has consistently demonstrated what it means to be a future-forward BMW dealer. Their commitment over the years to strengthening our brand and delivering unique experiences to our customers is more than we could have imagined. With the Retail.Next Lighthouse showroom, they have taken their passion for the brand to another level, and we hope other BMW showrooms in the region can do the same.”
Super App for
Vehicle Owners
Download the Motorist App now. Designed by drivers for drivers, this all-in-one app lets you receive the latest traffic updates, gives you access to live traffic cameras, and helps you manage LTA and vehicle matters.
Did you know we have a Motorist Telegram Channel? Created exclusively for drivers and car owners in Singapore, you can get instant info about our latest promotions, articles, tips & hacks, or simply chat with the Motorist Team and fellow drivers.
